Driving New Revenue & Acquiring Clients

With BPG, you gain a strategic partner dedicated to driving your success and helping you navigate the complexities of today’s competitive landscape.

Fractional sales management is an opportunity for businesses to bring in sales talent they might not otherwise be able to if the only other option is a full-time sales hire.

Fractional sourcing your sales team saves you the time and expense of hiring, training, and managing a dedicated sales team while providing all the benefits of having one. We already have the expertise, processes, systems, and infrastructure to assemble a successful sales team. So that means you’ll see results sooner than if you were to set up your own sales department.

  • Opportunity Identification Prospecting

  • Lead Generation & Qualifying

  • Coaching & Training Knowledge

  • Transfer Winning Closing Strategies

The quickest way to drive results is by hands-on sales and marketing, which is what makes the BPG Team really stand out. By leveraging our in-house digital marketing experts, we’re better able to attract, nurture and on-board new customers across multiple channels and touchpoints.

Why Fractional Sales Management?

Managed Service Provider

The MSP program trains you in the sales methods and strategies used by MSPs on how to sell your IT services and solutions to potential customers. The MSP program will teach you these processes for building relationships with potential clients, identifying their IT needs and pain points, and presenting solutions that align with those needs. The MSP sales process aims to establish a trusted relationship and long-term, recurring revenue stream from your client. Some common steps in the MSP sales process include lead generation, qualification, solution presentation, proposal, and closing.

  • Transition from Break Fix to an MSP​

  • Move Services Portfolio from Break Fix to Managed Services​

  • Winning Closing Strategies to increase Monthly Recurring Revenue (MRR)​

  • Messaging & Pricing Strategy for Managed Services Deals​

  • Develop MSP Sales Playbook & Battlecard

Human Resource Outsourcing

The HRO program helps companies target and sell to the right customers using personalized content. It provides sales and marketing assistance, including a playbook to train your team on effective tactics. The program teaches how to build relationships, understand customer needs, and offer fitting solutions. The aim is to create lasting partnerships and steady revenue. Key steps are finding Ideal Client Profiles, presenting, proposing, and securing new business.

  • Fractional Sales Leadership

  • Lead Generation & Market Development

  • Sales Enablement

  • Marketing Support

  • Business Development

  • Performance Tracking

What People Are Saying

“The Business Productivity Group team has helped us to understand our desired MSP Ideal Customer Profile (ICP) and to better align our services and value message targeted at Managed Services recurring service delivery opportunities.”

— MSP Franchisee Owner

“The BPG Team expanded our service offerings from providing one off consulting services to more strategic Cyber Security Managed Services and vCISO Advisory Services. This transition has increased monthly recurring revenue and improved our margin on services.”

— Cyber Security Consulting CEO

“We are using the Innovative Digital Sales & Marketing Platform to accelerate our business launch by target market. The open rate and response rate has been amazingly high. The Fractional Sales Model provides us with hands-on sales expertise and timely results.”

— SaaS Start-Up CEO, Founder

“We took advantage of the 90-Day Sprint to expand our regional business nationally. We sourced the full Sales Cycle to Business Productivity Group, increasing direct and channel partner sales.”

— Consulting Firm President

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